Ingredients 101

Betaine Hydrochloride

As a nutrient-rich digestive aid, betaine hydrochloride converts to choline in the body and supports healthy protein digestion. 


(Vitamin B7, formerly called Vitamin H or co-enzyme R) Biotin is a water-soluble vitamin helps convert carbohydrates, fats, and proteins into energy while contributing to healthy skin, coat, and nails. Biotin supports the thyroid and adrenal glands, and reproductive and nervous system.

Calcium Carbonate

As a natural source of calcium, calcium carbonate is responsible for providing vital nutrients that support teeth formation, blood clotting, milk production, muscle contraction, heart-pumping, vision, metabolism of hormones, and enzymes.

Calcium Iodate

Calcium iodate is an excellent source of the essential micro-mineral, iodine. It’s necessary for the proper production of thyroid hormones that regulate growth and the body’s metabolic rate.

Calcium Pantothenate

Also known as pantothenic acid, calcium pantothenate is a great source of vitamin B5, naturally occurring in many meats, vegetables, and eggs. It also helps animals metabolize and utilize carbohydrates, protein, and fat for energy, as it’s required to synthesize co-enzyme A. 


A mineral necessary for hydrochloric acid (HCI) production in the stomach, chloride allows your pet to properly digest protein and maintain optimal alkali balance. 

Choline Chloride

This source of the essential nutrient choline supports fat transport from the intestines. Choline chloride also protects nerve function and is a key component of cell membranes and neurotransmitters. 

Copper Proteinate

Copper proteinate is a source of chelated copper and amino acids, improving its bioavailability. Copper supports numerous functions in the body including reducing free radical damage, the formation of hemoglobin or red blood cells, the synthesis of collagen, fur growth, and normal bone development. 

Copper Sulfate

Copper sulfate is a compound source of the essential mineral, copper. Copper supports numerous functions in the body including reducing free radical damage, the formation of hemoglobin or red blood cells, the synthesis of collagen, fur growth, and normal bone development.

D-Activated Animal Sterol

Animal sterol is a substance found in fat and skin. D-activated means it was treated with UV-light to produce vitamin D.  In simple terms, it is a synthetic form of vitamin D, but equally beneficial. Vitamin D is essential for calcium absorption into bones and reduces calcium and phosphorus loss during urination.

Dicalcium Phosphate

Acting as a supplement form of calcium and phosphorus, dicalcium phosphate is essential for healthy teeth and bones. 

DL-Alpha Tocopherol Acetate

DL-alpha tocopherol acetate is a synthetic form of vitamin E, offering equal benefits. Vitamin E is a fat-soluble vitamin and antioxidant that helps support healthy muscles development, circulatory systems and skin and coats.

Ethylenediamine Dihydride

A water-soluble salt derived from ethylenediamine and hydroiodic acid, this mineral is a great source of iodine. Iodine is needed for the proper production of thyroid hormones that regulate growth and the body’s metabolic rate.

Folic Acid (Vitamin B9)

Folic acid provides a variety of benefits to cats, including synthesis of DNA, elevation of blood oxygen levels, production of oxygen, assistance in the metabolism of fat, and promotion of proper growth and development.

Iron Proteinate

Iron proteinate is a chelated form of iron that improves iron absorption from the intestine. Iron helps provide oxygen to the blood and aids in the digestion of fatty acids.

Iron Sulfate

As a source of iron, this mineral is part of the essential protein hemoglobin of iron, responsible for transporting oxygen through the bloodstream.


Acting as a preservative, lecithin works as an emulsifier in pet food, allowing oils and water to mix and prevent fats from separating. Lecithin also offers nutritional benefits as a source of choline, an essential mineral to every living cell and a main component of cell membranes.

Magnesium Proteinate

Magnesium proteinate is a chelated source of magnesium with amino acids, improving its bioavailability.  Magnesium is required for many metabolic functions, is an activator for more than 300 enzyme systems, and is an important cofactor in maintaining an electrolyte balance across cell membranes.

Manganous Oxide

Manganous oxide is a vital nutrient compound responsible for supporting healthy cell function, bone and joint cartilage formation, and optimal neurological function in dogs and is another source of Manganese in cats. 


An essential mineral, phosphorus is necessary for healthy bones, teeth, kidney function, nerve impulse transmission, and protein synthesis. It is also needed for the metabolism of riboflavin and niacin. 

Potassium Chloride

Just as the name explains, this mineral is a source of potassium and chloride, essential minerals. Potassium chloride helps animals maintain fluid balance, supports healthy nerve and muscle function and is necessary for cell membranes to communicate when helping to alleviate muscle cramps in the body. Potassium is constantly being excreted from the body and must be replaced regularly. 

Potassium Iodide

This compound is a source of potassium and the essential micro-mineral iodine. Potassium is the primary positive ion in cells and is essential for proper blood, muscle and nerve function in the body. It also helps maintain the acid-base balance in the body. Iodine is needed for the proper production of thyroid hormones, responsible for regulating growth and the body’s metabolic rate. 

Pyridoxine Hydrochloride

This source of pyridoxine is also known as vitamin B6 and plays a role in over 100 enzyme reactions including metabolism support, development during pregnancy, and immune function. 

Riboflavin Supplement

Known as vitamin B2, riboflavin is essential for healthy skin, coat, and vision. 

Sodium Selenite

The essential nutrient selenium helps support normal cell function in the body while sodium with potassium helps maintain fluid and acid balance. Sodium selenite is a powerful antioxidant working with vitamin E to maintain cell membranes.

Sodium Tripolyphosphate

A natural source of sodium and phosphorus, sodium tripolyphosphate helps maintain ion balances in body fluids and tissues. Its also necessary for proper muscle contraction. 


This essential amino acid helps support optimal vision, cognitive development, and heart and kidney function in cats and dogs. Dogs naturally produce some taurine, however, while cats do not.  

Thiamine Mononitrate

As a source of vitamin B1, it provides a digestible source of thiamine which is necessary for proper nervous system function, metabolizing carbohydrates, and maintaining appetite.  

Titanium Dioxide Color

Titanium dioxide (Ti02) is a naturally occurring mineral used as a bright white coloring agent in the food industry.

Tricalcium Phosphate

This source of calcium helps support bones and teeth development

Vitamin A Acetate

Vitamin A acetate is a source of vitamin A and is responsible for supporting healthy vision.  

Vitamin A Supplement

A fat-soluble vitamin, vitamin A supplements are necessary for healthy vision, skin, coat, bone and tooth growth, as well as immune system function.

Vitamin B12 Supplement

This essential vitamin works with iron and folic acid to promote healthy nervous system function and cell growth. It also helps dog’s maintain optimal energy levels.

Vitamin D3 Supplement

Known as cholecalciferol, this vitamin supports optimized calcium absorption into bones. It also helps reduce calcium and phosphorus loss during urination. 

Vitamin E Supplement

This fat-soluble vitamin supports muscles, circulation, injury healing, skin and coat, and functions as an antioxidant.

Zinc Oxide

As a source of the essential mineral zinc, zinc oxide is responsible for promoting a shiny coat and healthy skin while supporting wound healing.

Zinc Proteinate

Zinc proteinate is a chelated source of zinc, packed with amino acids to improve bioavailability, skin and coat health, and aid in would healing.